Gordon Ramsay, the renowned chef, is the latest celebrity to join Supercell's roster of collaborations. He'll be featured in Hay Day, starting today, showcasing a surprisingly calm demeanor. Ramsay will fill the role of the absent Greg, introducing new in-game events and features.
Supercell's previous collaboration with Erling Haaland seemingly opened the door for celebrity partnerships, but even then, a Gordon Ramsay appearance in Hay Day was unexpected. The game will feature humorous trailers highlighting Ramsay's newfound composure, even including an apology to past Hell's Kitchen contestants.
From today until the 24th, players can enjoy new content, special events, and more, all thanks to Ramsay's temporary presence as a replacement for Greg, who's supposedly gone fishing.
A Calmer Ramsay While this calmer persona is a surprising shift from his typically fiery on-screen personality, it's not Ramsay's first foray into mobile gaming. He's previously released mobile games based on his TV shows. This collaboration, however, further emphasizes Supercell's growing interest in celebrity partnerships.
Interestingly, Supercell isn't limiting itself to fictional characters; they're equally focusing on real-world celebrities. Considering the generally older demographic of their game's fanbase, this strategy likely aims to resonate with a broader audience.
New to Supercell games? Check out our Hay Day tips and tricks guide to master the game's mechanics and more!
