The highly anticipated RTX 5090 and 5080 GPUs have launched, but their high price and limited supply have created a frenzy. Both cards quickly sold out at most retailers, leaving many potential buyers disappointed.
Consequently, resale markets like eBay are flooded with severely inflated prices, particularly for the RTX 5090. Prices initially soared past $6,000 and have since reached a staggering $9,000 – a 350% markup over the MSRP of $1,999.
This exorbitant demand stems from the RTX 5090's suitability for AI workloads, making it a desirable option for AI startups and businesses unable to afford Nvidia's datacenter GPUs. The high aftermarket price, unfortunately, doesn't deter these buyers.
Nvidia GeForce RTX 5090 – Images
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The gaming community's response to the scarcity and price gouging is equally notable. eBay is now rife with fraudulent listings, deceiving buyers into purchasing a photograph of the RTX 5090 instead of the actual product.
One such listing explicitly states: "Bots and scalpers welcome, do not buy if you are a human, you will be getting a framed photo of the 5090, you will not receive the 5090. The photo detentions [sic] is 8 inches by 8 inches, I got the frame from Target. DO NOT BUY IF YOU’RE A HUMAN.”
Another listing, which sold for $2,457, clearly indicated: “Geforce RTX 5090 (read description) Picture Only - Not the Actual Item,” with a similar disclaimer against refunds.
The underlying problem is the lack of substantial competition in the high-end consumer GPU market. With AMD's RX 9070 series seemingly unable to challenge Nvidia's dominance and Intel trailing behind, Nvidia holds a near monopoly. This, combined with the current shortages and inflated prices, presents a bleak outlook for high-end PC builders and enthusiasts.
