Home News Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Author : Jonathan May 16,2025

Nintendo is set to excite fans with the grand opening of its second official U.S. store in San Francisco today, May 15. Located in the bustling Union Square at 331 Powell Street, the Nintendo San Francisco store follows in the footsteps of the successful Nintendo NY store, which underwent a significant renovation and rebranding from its former name, the Nintendo World Store, before reopening in 2016.

IGN had the opportunity to visit the San Francisco location and explore what Nintendo has planned for its fans. Additionally, we had an insightful conversation with Nintendo of America's president, Doug Bowser, about the timing and strategy behind opening their first West Coast store now.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Gett[ttpp]y Images.

With the much-anticipated Nintendo Switch 2 set to launch on June 5, our discussion with Bowser delved into crucial details about the console's availability in the U.S. at launch and beyond, the debated Game-Key Cards, and other exciting developments.

Latest Articles More
  • Fallout 76: Should You Turn Ghoul?

    After battling Ghouls for years in *Fallout 76*, players now have the unique opportunity to experience life from the other side. A new questline introduces this game-changing choice - but is transforming into a Ghoul really worth it?Recommended Video

    Nov 07,2025
  • Deadpool Wraps Bloody Trilogy with Ultimate Kill

    The legendary 2011 comic Deadpool Kills the Marvel Universe earned its reputation by showing Wade Wilson's deranged rampage through Marvel's pantheon. Its success spawned 2017's sequel Deadpool Kills the Marvel Universe Again. Now, writer Cullen Bunn

    Nov 07,2025
  • Lenovo Legion Go S Launches as Steam Deck Rival

    Best Buy's 4th of July sale features unprecedented discounts on both Lenovo Legion Go S SteamOS gaming handheld models. The premium AMD Z1 Extreme version drops to $779.99 (from $830), while the Ryzen Z2 Go model falls to $549.99 (originally $600). W

    Nov 06,2025
  • Pixel Starships 2 Pre-Register on Android, Demo Hits Steam

    Pixel Starships 2 is coming soon to Android devices. Savy Soda's highly anticipated sequel to their starship strategy franchise will enter early access this fall across mobile and PC platforms. Android users can already pre-register for this follow-u

    Nov 06,2025
  • Elder Scrolls 6 Fans Use Character Contest to Guess Release Date

    The Elder Scrolls 6 fans, much like Grand Theft Auto 6 enthusiasts, are starved for updates—any morsel of information is eagerly dissected and debated. So when Bethesda recently launched a unique Make-A-Wish charity initiative, the community naturally pounced on it as a potential clue to the game’s

    Nov 05,2025
  • Pokémon TCG: Naganadel & Nihilego Deck Strategy

    The Pokémon TCG Pocket meta continues to shift, and one of the most disruptive combos gaining traction is the Naganadel/Nihilego pairing. This unpredictable duo thrives on energy efficiency, Prize manipulation, and sudden momentum swings—perfect for

    Nov 05,2025