Home News Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Exclusive: Interview with Nintendo's Doug Bowser in San Francisco

Author : Jonathan May 16,2025

Nintendo is set to excite fans with the grand opening of its second official U.S. store in San Francisco today, May 15. Located in the bustling Union Square at 331 Powell Street, the Nintendo San Francisco store follows in the footsteps of the successful Nintendo NY store, which underwent a significant renovation and rebranding from its former name, the Nintendo World Store, before reopening in 2016.

IGN had the opportunity to visit the San Francisco location and explore what Nintendo has planned for its fans. Additionally, we had an insightful conversation with Nintendo of America's president, Doug Bowser, about the timing and strategy behind opening their first West Coast store now.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Gett[ttpp]y Images.

With the much-anticipated Nintendo Switch 2 set to launch on June 5, our discussion with Bowser delved into crucial details about the console's availability in the U.S. at launch and beyond, the debated Game-Key Cards, and other exciting developments.

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