New York's renowned fashion house, Coach, is partnering with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, as part of its "Find Your Courage" campaign. Launching July 19th, this collaboration will introduce exclusive virtual items and themed environments within both games.
This exciting partnership features immersive environments reflecting Coach's Floral and Summer Worlds. Fashion Klossette players will explore a charming daisy-filled design studio, while Fashion Famous 2 players will experience a stylish New York subway-inspired stage set amidst vibrant pink fields.
Players can acquire both free and purchasable Coach items, including pieces from the 2024 Spring Collection, using in-game currency. These items can be showcased in the games' signature fashion runway events.
This collaboration highlights Roblox's growing importance as a promotional platform for diverse brands, including high fashion. Roblox's influence on Gen Z fashion choices is significant, with 84% of Gen Z players reportedly stating their avatar's style impacts their real-world fashion choices (according to Roblox's internal research). This partnership demonstrates the power of virtual worlds in reaching and engaging younger audiences.
For those less interested in Roblox, explore our curated lists of the best and most anticipated mobile games of 2024.
