Investing in a TV is a big decision, as it's one of the most frequently used appliances in your home. You shouldn't settle for a cheap screen with poor picture quality and a short lifespan just to save a few dollars. Instead, focus on finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals are abundant throughout the year, meaning you don't have to pay full price if you know when to look.
While Black Friday and Cyber Monday are known for significant discounts, other times offer substantial savings on top-tier gaming TVs and high-quality 4K TVs. The weeks leading up to the Super Bowl, for instance, often see attractive deals. This coincides with manufacturers releasing new spring models, making it a prime time to find bargains on last year's models. And of course, there are always upcoming sales events like holiday weekends and Amazon Prime Day to consider.
AnswerSee ResultsBest Times to Buy a TV ----------------------Black Friday and Cyber Monday
What was once a single shopping day after Thanksgiving has evolved into a multi-week sales event in November. TVs often receive some of the year's deepest discounts, making it an ideal time to shop. You'll find budget-friendly options for guest rooms or children's play areas, alongside discounts on higher-end and newer models released in the spring.
Black Friday traditionally involved in-store shopping, with shoppers lining up early. While some incredible in-store deals still exist, they're often used as a draw to get customers in the store, and stock is usually limited. If you have a specific TV in mind, act fast!
Cyber Monday is the online counterpart to Black Friday, offering the best deals from online retailers. Amazon's sales rival Prime Day, featuring a variety of TV deals often available for a limited time with limited stock. Other retailers like Best Buy and Walmart also participate, both online and in-store.
Before the Super Bowl
Following the holiday rush comes the Super Bowl, a major TV viewing event. Retailers often have better TV stock around mid-January and early February, replenished after the holiday sales. Leading up to the game, expect significant savings on TVs, particularly larger screens. Older models typically see bigger discounts first, but deals on newer TVs are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.
Early January also sees many TV manufacturers announce new models at the Consumer Electronics Show (CES). This often leads stores to discount older models to make room for the new spring releases.
Springtime
If you prefer a specific brand (Samsung, LG, Sony, TCL, etc.), many manufacturers release their latest models in the spring (March through Memorial Day weekend). This means deals on older models often appear as retailers prepare for new inventory. Upgrades between model years are often minimal, so buying last year's model can be a smart move.
Amazon Prime Day
Initially an Amazon-exclusive mid-July sale, Prime Day now sees participation from other retailers. Walmart, Best Buy, and others offer competing deals, sometimes even matching prices.
Prime Day, lasting a few days in mid-July, is for Prime members only. TV discounts are comparable to Black Friday and Cyber Monday, though many of the best deals are on older models. Deals are added throughout the event, so stay vigilant. Overall, Black Friday still generally offers more extensive sales across all retailers.
AnswerSee ResultsHoliday Weekends
For those needing a new TV immediately, many retailers offer sales during long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day). Discounts are generally smaller, and selection is more limited, but decent deals can still be found. President's Day sales are currently underway, with Best Buy offering some of the best deals, ending February 17th.
Best Electronics SaleBest Buy Presidents' Day Sale
38See it at Best BuyTV Release Cycles Matter
Understanding TV release cycles is crucial for finding the best deals, especially for the latest models. January's CES sees many manufacturers announce new models. These models typically launch in the spring (around March), leading to discounts on older models. Releases continue into the summer, but the best deals on the newest models usually appear in the fall, culminating in Black Friday and Cyber Monday.
TV Brands With New Products
Most major TV brands release updated models annually. Here's a summary:
Samsung
Samsung focuses on higher-end models, limiting budget options. New models offer minor upgrades over their predecessors, focusing on improved brightness, mini-LED and QD-OLED backlighting, and enhanced gaming features.
LG
LG's OLED evo TVs receive upgrades in 2025, including AI personalization and improved "Brightness Booster Ultimate" technology. The G5 gaming TV boasts a 4K 165Hz variable refresh rate to minimize lag and stuttering.
Hisense
Hisense's 2025 lineup includes higher-end ULED models with 144Hz refresh rates for improved gaming. The 136" MicroLED TV is a standout large-screen option utilizing mini-LED technology.
Vizio
Vizio made minor improvements in 2024, adding features and enhancing LED performance, while discontinuing the top-line P-series. The M-series (mid-range) and V-series (budget) remain available, along with the budget-friendly D-series (1080p, smaller screens).
TCL
TCL significantly revamped its lineup in 2024, introducing Q- and S-series, with the QM8 as its flagship. At CES 2025, TCL announced the QM6K entry-level Mini LED TV, available in 65", 75", and 85" sizes, with smaller sizes coming later.
Roku
Roku expanded into its own line of Roku TVs in 2024, offering 11 models (24" to 75") prioritizing streaming. Roku Plus models include the Voice Remote Pro (hands-free voice control and rechargeable battery), while Roku Select models use the standard Roku Voice Remote. Access to the Roku Channel is available even without a Roku streaming device.
Top Budget TVs You Can Buy Now
For immediate purchases, here are some top budget TV picks for 2025:
Hisense 65U6N
0Features accurate colors, solid contrast, and a wealth of features at a low price. See it at Amazon
TCL 55Q750G
1Impressive QLED TV with excellent contrast and brightness, achieving 144Hz in 4K with VRR enabled, at an affordable price. See it at Amazon
Hisense 50U6HF
0Ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon
