If you're a millennial or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Mattel has consistently made waves in the mobile gaming world, and their latest venture, Mattel Match: Toybox Unlocked, might just be their most ambitious yet. This new mobile game promises to bring the magic of Mattel's top brands directly to your fingertips in an engaging match-three puzzle format.
In Mattel Match: Toybox Unlocked, players will embark on a nostalgic journey through a toybox adventure, pairing up trios of iconic toys. The game will feature beloved Mattel brands such as Barbie, Hot Wheels, Uno, and Masters of the Universe, among others. This blend of familiar toys is sure to stir up waves of nostalgia, making the puzzle-themed adventure even more compelling.
While some may have envisioned a more action-packed release, Toybox Unlocked offers a delightful puzzle experience that promises to unlock new items as you progress. The power of nostalgia is undeniable, and this game leverages it beautifully to create an engaging and memorable experience.
Developed in partnership with Uken, Mattel Match: Toybox Unlocked is set to launch in a soft release in the Philippines and Canada. A broader rollout is planned throughout 2025, culminating in a full release by the end of the year. Despite the nostalgic appeal and the inclusion of heavy-hitters like Barbie, the game will face stiff competition in the puzzle genre. However, with Uken's expertise and Mattel's storied brands, Toybox Unlocked has the potential to capture the hearts of both longtime Mattel fans and puzzle enthusiasts alike.
For a glimpse at the competition, check out our list of the top 25 best puzzle games on iOS and Android, showcasing the vibrant landscape of mobile puzzle gaming today.
