It's been a while since we last discussed Ubisoft, and next Thursday marks a pivotal moment for them with the release of Assassin's Creed Shadows. The success of this game could very well shape the future trajectory of the entire corporation.
Today, Ubisoft's official channel released a new video dedicated to the game. You might think this is the launch trailer, but it's labeled as a TV commercial, which raises some questions. The video itself is not the issue—it's smooth, cinematic, and visually impressive. However, the concern lies in Ubisoft's strategy of pushing the game through traditional media. Uploading a TV ad to their YouTube channel might seem like a minor detail, but it's an approach that doesn't exactly instill confidence in the upcoming release.
Speculation aside, the video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, yet a one-minute cinematic isn't enough to judge the entire game. We'll have to wait until the release to get the full picture.
