Konami's eFootball Welcomes New Brand Ambassador: Lamine Yamal
Konami's popular multi-platform football simulator, eFootball, has a new brand ambassador: the rising football star, Lamine Yamal. Yamal, a product of FC Barcelona's famed La Masia academy, is now playable within the game.
His in-game representation features the unique "Acceleration Burst" skill, a direct reflection of his impressive on-field dribbling capabilities. This addition marks a significant milestone for eFootball, further solidifying its commitment to featuring top talent.
Yamal joins other high-profile players, including a Big Time Neymar Jr. and Takefusa Kubo (both also possessing the Acceleration Burst skill), as an Epic-level recruit.
Carnival Campaign and Rewards
To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform, simply by logging in.
This strategic move by Konami highlights their ambition to attract a younger audience and compete with established rivals in the sports simulation market. By incorporating rising stars like Yamal, eFootball aims to deeply integrate itself within the vibrant footballing community.
For more options in the sports simulation genre, explore our curated lists of the top football games available for iOS and Android.
