When it comes to showcasing their latest vehicles, car manufacturers have a plethora of options at their disposal. From sophisticated advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a more interactive approach by teaming up once again with KartRider Rush+! Nexon's popular kart racing game is set to welcome back the renowned car maker, introducing the new Insteroid concept car kart. This innovative kart, designed by Hyundai Motors Europe Design Center, draws inspiration from the INSTER, an electric SUV by Hyundai, bringing a touch of real-world innovation to the virtual racetrack.
But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme. And with a special event running until April 28th, using a Boost Shard at least once in-game enters you into a draw to win 30 Lucky Star Jewels. These jewels can be swapped for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.
Notably, the Insteroid isn't just a digital kart; it's also a real-world concept car, emphasizing its role as a powerful promotional tool. While it may not be hitting the production lines anytime soon, its presence in KartRider Rush+ offers a unique blend of virtual and real-world engagement. In my opinion, it's a much more stylish addition than the Cybertruck featured in Fortnite.
If this collaboration doesn't quite rev your engines, you can always explore other new mobile games launched this week. Check out our list of the top five new mobile games to try and discover what else has hit the app stores over the past seven days.
