Sony, the PlayStation manufacturer, has contributed $5 million to aid first responders, community recovery initiatives, and support programs for those impacted by the devastating wildfires currently engulfing Southern California.
In a joint statement shared on X/Twitter, Kenichiro Yoshida (Chairman and CEO) and Hiroki Totoki (President and COO) emphasized Sony's long-standing connection to Los Angeles: "Los Angeles has been the home of our entertainment business for more than 35 years," they stated. "We will continue to collaborate with local business leaders to identify the most effective ways Sony Group can contribute to relief and recovery efforts in the coming days."
The crisis, which began on January 7th, persists, with three major wildfires continuing to wreak havoc across the greater Los Angeles area a week later. According to BBC reports, the fires have claimed 24 lives, with 23 individuals still unaccounted for. Firefighters are preparing for challenging conditions as stronger winds are anticipated.
Sony's generous contribution is part of a broader corporate response to the crisis. As CNBC reported, other companies have also stepped up, including Disney ($15 million), Netflix and Comcast ($10 million each), the NFL ($5 million), Walmart ($2.5 million), and Fox ($1 million), among others.
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