Supercell's latest venture, Mo.co, has already made a significant impact even before its official release, generating over $2.5 million in revenue during its soft launch phase, according to recent estimates from Pocketgamer.biz. This millennial-focused, monster-hunting multiplayer game combines the essence of modern social gaming with elements reminiscent of Monster Hunter. Players assume the role of a stylish part-time hunter, taking on various contracts to combat otherworldly invaders.
The initial revenue surge for Mo.co can be attributed to its array of cosmetics and in-game items, which have proven popular among early players. However, the revenue spike quickly declined, possibly due to the limited content available during the invite-only soft launch phase. This situation raises questions about Mo.co's future, especially given Supercell's history of being highly selective with their game releases.
Supercell is known for its unconventional approach, focusing only on the most promising titles and sometimes canceling projects before launch, as seen with games like Flood Rush and Everdale. On the other hand, this strategy has led to successful launches such as Brawl Stars and Squad Busters, which initially showed modest performance but quickly gained momentum.
The future of Mo.co hinges on Supercell's assessment of how new content might reinvigorate player spending and engagement. If successful, Mo.co could soon be available on major storefronts. In the meantime, while Mo.co remains in closed testing, enthusiasts can explore other promising early access mobile games highlighted in our "Ahead of the Game" feature.
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