Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. The game saw significant traction in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
Despite these impressive figures, Squad Busters' performance lags considerably behind Supercell's previous successes. Player spending has decreased since launch, with the $24 million revenue falling far short of Brawl Stars' $43 million and Clash Royale's staggering $115 million in their respective first months. Furthermore, installs have also declined sharply, dropping from a peak of 30 million in the first week to under five million by the end of the month.
Supercell Fatigue?
The diminishing returns for Squad Busters, a game Supercell clearly invested heavily in, raise questions about potential market saturation. For context, Honkai Star Rail generated a massive $190 million in its first month, significantly outperforming Squad Busters.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles might indicate a degree of "Supercell fatigue" among players. The game's long-term success remains to be seen.
To explore other top mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! Alternatively, discover highly anticipated upcoming releases on our list of the most anticipated mobile games of the year.
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