Matthew Karch, head of Saber Interactive, recently shared his perspective on the future of the gaming industry, predicting the decline of the high-budget AAA model. Karch, whose company developed Warhammer 40,000: Space Marine 2, stated, “I think the era of $200, $300, $400 million AAA games is coming to an end. I don't think it's necessary. And I don't think it's appropriate… I think if anything has contributed to job losses [mass layoffs in the game industry] more than anything else, it's a budget of a few hundred million dollars [for games].”
This sentiment echoes a growing concern among developers. The term "AAA," once synonymous with high-quality, high-budget projects boasting low failure rates, is now viewed by some as outdated and even detrimental. Revolution Studios co-founder Charles Cecil called the term "silly and meaningless," arguing that the massive investment from major publishers has negatively impacted the industry. He points out that the term is a relic of a period of change that ultimately proved detrimental to the industry's health. Ubisoft's Skull and Bones, initially touted as a "AAAA" title, serves as a prime example of this shift.